Did you know that being certified organic and Fairtrade does not simply mean putting a seal on our bags?
When you buy organic or fair trade coffee, you make sure that it meets the very strict requirements of Canada Organic and Fairtrade Canada in terms of protecting the environment and improving the living conditions of coffee producers.Shop now
We are committed to encouraging and supporting farmers, both in coffee production and in the future of their community.
Buying Fairtrade certified coffee enables coffee producers to improve their living conditions and those of their community. It’s making sure they get a fair price for all the colossal work they do so YOU can have the best cup ever!
What are the concrete actions of Fairtrade Canada? The organization guarantees Fairtrade producers a minimum price, which covers the costs of producing coffee. This gives coffee growers a nice safety net no matter the price of coffee on the market. A stable income is thus guaranteed to them, because the fluctuation of prices does not affect them.
There is also the Fairtrade Premium: this is an additional amount deposited in a common fund belonging to farmers and workers. They choose to invest it as they see fit: in infrastructure, in education or in health care, for example.
As younger generations in the Global South increasingly abandon coffee production due to unfavorable conditions and an uncertain future, it is all the more important to encourage them and buy Fairtrade certified products. At Café William, we believe this is essential. Buying Fairtrade certified coffee means ensuring a decent income and a future for coffee growers and thus ensuring the sustainability of coffee growing.