Sourcing

Did you know that being certified organic and Fairtrade does not simply mean putting a seal on our bags?

When you buy organic or fair trade coffee, you make sure that it meets the very strict requirements of Canada Organic and Fairtrade Canada in terms of protecting the environment and improving the living conditions of coffee producers.

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Organic Coffee – Better For You And For The Producers.

When a product is organic, farmers work in harmony with nature: this results in better crop biodiversity and sustainable agriculture, all in a balanced ecosystem. No pesticides, chemicals or herbicides are used. This allows the farmer, the inhabitants of his community, the water, the earth and the air to be free of these harmful products (which you do not want to find in your cup!).Organic products meet a long list of criterias to ensure their quality and respect for the environment. With the constant efforts of the coffee farmers, we are able to deliver flavorful coffee of exceptional quality. At Café William, we believe that natural coffee is better for you AND the communities in which it is grown. Organic coffee means better long-term health for the farmer and his family, and it is one more step towards sustainable agriculture.

We are committed to encouraging and supporting farmers, both in coffee production and in the future of their community.

Buying Fairtrade certified coffee enables coffee producers to improve their living conditions and those of their community. It’s making sure they get a fair price for all the colossal work they do so YOU can have the best cup ever!

What are the concrete actions of Fairtrade Canada? The organization guarantees Fairtrade producers a minimum price, which covers the costs of producing coffee. This gives coffee growers a nice safety net no matter the price of coffee on the market. A stable income is thus guaranteed to them, because the fluctuation of prices does not affect them.

There is also the Fairtrade Premium: this is an additional amount deposited in a common fund belonging to farmers and workers. They choose to invest it as they see fit: in infrastructure, in education or in health care, for example.

As younger generations in the Global South increasingly abandon coffee production due to unfavorable conditions and an uncertain future, it is all the more important to encourage them and buy Fairtrade certified products. At Café William, we believe this is essential. Buying Fairtrade certified coffee means ensuring a decent income and a future for coffee growers and thus ensuring the sustainability of coffee growing.

Café William gives Fairtrade Premiums to coffee cooperatives all over the world every year!

Build a road

allowing the community to get 
to the farms more easily

Invest in a drying floor

for coffee beans to improve its quality

Build a solid wall

to protect the primary school from landslides

Access to clean water

in more than 90 residences 
through the construction of a pipeline

Technical assistance

Obtain technical assistance 
for certain agricultural practices

Agricultural tools

Acquire more efficient agricultural tools

Direct trade to avoid intermediaries

Another principle that is important to us is direct trade. Direct trade means buying coffee directly from the cooperative or the producer, without intermediaries.It is a philosophy and an ethical practice that allows us to offer you the best coffees possible, with full traceability. Through this approach, we are able to establish close relationships with our valued agricultural partners and obtain coffee of outstanding quality. Our partners are committed to ecologically and socially sustainable practices, essential qualities for Café William. Direct trade also allows us to pay producers fairly, guarantee them a decent income in their community, and thus ensure the sustainability of the coffee industry.Is the coffee you drink organic and fair trade? Can you trace its origins back to the farm where it was harvested? Do not hesitate to educate yourself in order to make the best choice, both for you and for the future of coffee growing.