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FLASHSALE
Café William is a Quebec-based roaster with a love for sustainable, quality coffee. Our coffees strengthen the local economy and support the farmers behind every harvest. Every product has a purpose. At Café William, we believe in acting beyond the cup.
ACTING BEYOND THE CUP
At Café William, our purpose is simple: bringing pleasure and responsibility together while reducing coffee’s environmental impact.
We care about great taste and about staying true to our convictions. From the source of our beans to the grocery shelves, everything matters. Responsible harvesting, sailboat transport, 100% electric roasting, an eco-responsible facility, and smarter packaging. We believe in bold new ideas, protecting the planet, and standing tall, together. Our coffee makes people feel good, because every cup is a choice that's good for everyone.
— Rémi Tremblay, President & CEO, Café William
Every day, our goal is to make coffee as sustainable as it can be, coffee that everyone can enjoy, without ever giving up on taste or quality.
A burning passion
for coffee, its culture, and future trends.
A caffeinated spirit
that keeps us moving, and rethinking what coffee can be.
A bold blend of talents
where collaboration brings out the best in everyone
Roasted with care
because every bean matters to the planet, and to the people who growit.
Coffee that’s highly qualified. Literally.
Becoming a Q Grader is like earning a black belt in coffee. The exams are so demanding that fewer than half pass on their first try. From identifying aromas to blind tastings and scoring complex coffees, it’s a full-on sensory marathon… reserved for elite taste buds only!
Marjorie and Bastien: exceptional Q Graders
Both certified Q Graders, Marjorie and Bastien have a superpower: recognizing the quality of a coffee in just a few sips. Aroma, acidity, balance… nothing gets past them.
Every day they taste, score, and have (friendly) debates to make sure only the best makes it through, creating recipes that you'll enjoy in every sip.
