Sustainability

Innovation

Social responsibility

What we do outside the cup is as important as what goes in it.

At Café William, we measure our success by the impact we have, not just our bottom line. For us, that means innovating sustainable solutions, helping our community and doing business the right way.

Our goal? Produce the most sustainable coffee there is.

We're all about great taste and sticking to what we believe in, from where we get our beans to how they get to the grocery aisle. As one of Canada's leading fair trade coffee importers, we believe coffee growers deserve fair compensation. But we won’t stop there: sailboat shipping, electric trucks, a green coffee plant and smarter packaging are currently in the works – with so much more to come. Our coffee makes people feel good, knowing they’re making a choice that’s good for everyone. “Fair trade isn't just a label – it's how we recognize and justly reward the immense efforts of those who grow and harvest the coffee." — Rémi Tremblay, CEO, Café William

Learn about our impact