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It all started with an idea. A big idea. A crazy idea? Perhaps. Our big idea is a cargo sailboat transporting our coffee from South America. Our ambition? To produce the most sustainable coffee in the world.

“Our mission is to sow peace, to weave the future in community and in harmony with nature.” ANEI cooperative ANEI is a cooperative of organic and fair-trade coffee producers located in Columbia. But in reality, it's much more than that: ANEI puts the well-being of the planet and humans first, at every stage of its coffee production. We knew early on that the social and environmental values ​​of ANEI and those of Café William were a perfect match. This is one of the reasons why we have chosen to include coffee from the ANEI cooperative in our very first coffee...

Every good roaster has a quality control process worthy of the name. Before ending up on the shelves, the William coffee you drink has gone through a series of steps to ensure its exemplary quality. At Café William, the quality control team works hard every day to offer specialty coffee at an affordable price. Receiving Our Raw Material: Green Coffee Unroasted coffee is called “green coffee”, and its color can vary from yellow to green. All batches of green coffee sent to the laboratory are tested, without exception. It is important to evaluate each of these lots, even if they...

How do you store your coffee optimally, so that it does not lose its freshness and delicious aromas? Coffee is a sensitive food, and while it's not in the fresh aisle at the grocery store... you should consider it as such! Here’s a short guide to the best storing practices. Buy less for guaranteed freshness Indeed, the most important advice is to buy an adequate amount of coffee, that is to say, one that meets your normal consumption for the next few weeks (about 1 month) instead of considering stocking up. This way you make sure you have very fresh...