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Marie Vachon-Fillion
A Wind of Change: Our First Cargo Sailboat is Transporting Our Coffee to North America

A Wind of Change: Our First Cargo Sailboat is Transporting Our Coffee to North America

It all started with an idea. A big idea. A crazy idea? Perhaps. Our big idea is a cargo sailboat transporting our coffee from South America. Our ambition? To produce the most sustainable coffee in the world.

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Marie Vachon-Fillion
ANEI: The Colombian cooperative behind Café William's sail-shipped coffee.

ANEI: The Colombian cooperative behind Café William's sail-shipped coffee.

ANEI: The Colombian cooperative behind Café William's sail-shipped coffee. “Our mission is to sow peace, to weave the future in community and in harmony with nature.” ANEI cooperative ANEI is a cooperative of organic and fair-trade coffee producers located in Columbia. But in reality, it's much more than that: ANEI puts the well-being of the planet and humans first, at every stage of its coffee production. We knew early on that the social and environmental values ​​of ANEI and those of Café William were a perfect match. This is one of the reasons why we have chosen to include coffee...

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Marie Vachon-Fillion
How Is Coffee Quality Assessed At Café William?

How Is Coffee Quality Assessed At Café William?

How Is Coffee Quality Assessed At Café William? Every good roaster has a quality control process worthy of the name. Before ending up on the shelves, the William coffee you drink has gone through a series of steps to ensure its exemplary quality. At Café William, the quality control team works hard every day to offer specialty coffee at an affordable price. Receiving Our Raw Material: Green Coffee Unroasted coffee is called “green coffee”, and its color can vary from yellow to green. All batches of green coffee sent to the laboratory are tested, without exception. It is important to...

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Marie Vachon-Fillion
How to properly store your coffee at home

How to properly store your coffee at home

How to properly store your coffee at home How do you store your coffee optimally, so that it does not lose its freshness and delicious aromas? Coffee is a sensitive food, and while it's not in the fresh aisle at the grocery store... you should consider it as such! Here’s a short guide to the best storing practices. Buy less for guaranteed freshness Indeed, the most important advice is to buy an adequate amount of coffee, that is to say, one that meets your normal consumption for the next few weeks (about 1 month) instead of considering stocking up. This...

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