Be part of the change, one cup at the time
#actingbeyondthecup
Learn everything about coffee.
Discover how organic and Fairtrade coffee supports sustainable farming practices, protects the environment, and helps coffee-growing communities thrive. Learn about the difference between Organic and Fairtrade certifications and meet the cooperatives making a difference from farm to cup.
At Café William, sustainability means continually finding better ways to reduce our footprint and create a positive impact beyond the cup. Today, we’re taking another step forward through our partnership with Protect Our Winters Canada (POW), joining a community committed to climate action and protecting the natural spaces we love.
Discover how Café William is rethinking coffee roasting with the world’s first industrial electric coffee roaster, powered entirely by Quebec hydroelectricity—and reducing emissions by approximately 800 tonnes of CO₂e each year.