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Learn everything about coffee.
Rich, bold, and full of character, dark roast coffee offers deep flavours and a satisfying finish. Discover what defines a dark roast, how it differs from lighter roasts, and explore Café William's favourite organic and Fairtrade selections available online and in stores across Canada.
Decaffeinated coffee has evolved. Discover natural water-based methods, caffeine levels, key benefits, and how to choose a high-quality, flavorful decaf coffee.
Café William’s Sherbrooke roastery, built in 2023, has earned LEED Silver certification—an international benchmark for sustainable buildings. The recognition highlights energy and water efficiency, responsible materials, healthier workspaces, and innovations like a 100% electric roaster and low-carbon coffee transport.