It all started with a great idea, an idea that came to life. An idea that was not only bold, but perhaps even a little crazy. The big idea? A cargo sailboat that travels all the way from South America to bring our precious coffee beans to Quebec. Our ambition? To create the world's most sustainable coffee.

Wind-powered shipping

Powered by the wind and sailing towards sustainability, our first cargo sailboat has embarked on its maiden journey from South America.

LEARN MORE ABOUT OUR SAILBOAT

Certified B Corporation

We meet the highest standards of social and environmental performance.

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Sustainable Sourcing

As one of Canada's leading Fairtrade coffee importers, our journey starts at the source. We work with Fairtrade cooperatives and farmers who are committed to organic certification.

How we make a difference

Future-ready facilities

Completed in 2023, our new eco-friendly plant meets the highest standards in sustainable building and will run primarily on hydroelectricity, one of the cleanest forms of energy on the planet.

Build the Future

“We believe in the power of new ideas, caring for the planet and standing together."

— Rémi Tremblay, CEO, Café William

Follow our steps towards the most sustainable coffee

Café William invests in a zero-emission sailing cargo ship to transport its coffee beans

Café William invests in a zero-emission sailing cargo ship to transport its coffee beans

Café William invests in a zero-emission sailing cargo ship to transport its coffee beans Café William is taking advantage of...

Café William invests more than $40 million in a new ecofriendly roasting plant

Café William invests more than $40 million in a new ecofriendly roasting plant

Café William invests more than $40 million in a new ecofriendly roasting plant SHERBROOKE (Quebec, Canada), September 21, 2021 –...

Organic coffee: better for you and for the producers

Organic coffee: better for you and for the producers

Organic coffee: better for you and for the producers The organic certification is more than just a label on a...

Café William invests in a zero-emission sailing cargo ship to transport its coffee beans

Café William invests in a zero-emission sailing cargo ship to transport its coffee beans

Café William invests in a zero-emission sailing cargo ship to transport its coffee beans Café William is taking advantage of...

Café William invests more than $40 million in a new ecofriendly roasting plant

Café William invests more than $40 million in a new ecofriendly roasting plant

Café William invests more than $40 million in a new ecofriendly roasting plant SHERBROOKE (Quebec, Canada), September 21, 2021 –...

Organic coffee: better for you and for the producers

Organic coffee: better for you and for the producers

Organic coffee: better for you and for the producers The organic certification is more than just a label on a...