Sourcing
Sourcing from sustainable origins and organic beans
As one of Canada’s leading importers of Fairtrade coffee, everything starts at the source. We work with Fairtrade cooperatives and farmers dedicated to growing certified organic coffee. At Café William, we’re committed to supporting farmers, both in how they grow coffee and in the future of their communities.
Transport
Cargo Sailboat
It began as a bold idea. Daring, ambitious, maybe even a little bit wild. Now our wind-powered cargo sailboat carries coffee beans from Colombia to Quebec, steering our mission to craft the world’s most sustainable coffee.
Production
Electric roaster and energy-efficient facility
The world’s first industrial coffee roaster powered entirely by hydroelectricity roasts our beans with zero fossil fuel combustion. Since 2023, our roaster sits at the heart of our new eco-friendly facility, built to the highest standards of sustainable construction. The plant runs mainly on hydroelectric power , one of the cleanest energy sources on the planet.
Governance
Certified B Corp company
We believe good coffee can make a difference. That’s why we chose to become a certified B Corp, holding ourselves to the highest social and environmental standards.
Packaging
More eco-friendly packaging
One step closer to responsible circular recycling: 30% of our new coffee bags are made from recycled materials. Because packaging should be as kind to the planet as the coffee inside.
