At Café William, sustainability is our daily grind. We are determined to take full responsibility for our actions and pledge to reaffirm our commitment to improving our communities and the planet. We aim to provide Canadians with premium coffee while innovating at every stage of our supply chain to create a sustainable and innovative ecosystem within the industry.
It all started with a great idea, an idea that came to life.
An idea that was not only bold, but perhaps even a little crazy.
The big idea? A cargo sailboat that travels all the way from South America to bring our precious coffee beans to Quebec.
Our ambition? To create the world's most sustainable coffee.
Wind-powered shipping
Powered by the wind and sailing towards sustainability, our cargo sailboat has embarked on its journey from South America.
LEARN MORE ABOUT OUR SAILBOATCertified B Corporation
We meet the highest standards of social and environmental performance.
Learn moreSustainable Sourcing
As one of Canada's leading Fairtrade coffee importers, our journey starts at the source. We work with Fairtrade cooperatives and farmers who are committed to organic certification.
How we make a differenceElectric transport
Powered by a new and clean energy source, from port to factory, our coffee beans will soon be transported by 100% electric trucks, driven by a sincere commitment to minimize our carbon footprint. In the meantime, check out our 100% electric barista mobile as it travels across Canada bringing you our sustainable coffees. Discover our different stops right here.
Discover our Barista MobileFuture-ready facilities
Completed in 2023, our new eco-friendly plant meets the highest standards in sustainable building and will run primarily on hydroelectricity, one of the cleanest forms of energy on the planet.
Build the Future“We believe in the power of new ideas, caring for the planet and standing together."
— Rémi Tremblay, CEO, Café William
Follow our steps towards the most sustainable coffee
Organic coffee: better for you and for the producers
Organic coffee: better for you and for the producers The organic certification is more than just a label on a...
Our Approach to Sustainable Sourcing
Our Approach to Sustainable Sourcing For a coffee to be truly sustainable, it all begins at the source, as soon...
Organic coffee: better for you and for the producers
Organic coffee: better for you and for the producers The organic certification is more than just a label on a...
Our Approach to Sustainable Sourcing
Our Approach to Sustainable Sourcing For a coffee to be truly sustainable, it all begins at the source, as soon...
