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Discover how Café William is rethinking coffee roasting with the world’s first industrial electric coffee roaster, powered entirely by Quebec hydroelectricity—and reducing emissions by approximately 800 tonnes of CO₂e each year.
Café William announces its largest low-carbon coffee shipment to date, transporting 1,000 tonnes of coffee to Canada aboard Neoline's wind-powered cargo vessel. The project marks a major milestone in the company's sustainability strategy as it prepares for more than 50% growth while continuing to reduce its environmental footprint.
Rich, bold, and full of character, dark roast coffee offers deep flavours and a satisfying finish. Discover what defines a dark roast, how it differs from lighter roasts, and explore Café William's favourite organic and Fairtrade selections available online and in stores across Canada.
