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FLASHSALE
ABOUT US
William is coffee with a purpose
We are a Canadian company with a sustainable mindset, and we love good coffee. But we believe that great coffee should also create a positive impact. That's why we make sure ours is organic, fair-trade and socially responsible.
Sustainability
Innovation
Social responsibility
What we do outside the cup is as important as what goes in it.
At Café William, we measure our success by the impact we have, not just our bottom line. For us, that means innovating sustainable solutions, helping our community and doing business the right way.
Our goal? Produce the most sustainable coffee there is.
We're all about great taste and sticking to what we believe in, from where we get our beans to how they get to the grocery aisle. As one of Canada's leading fair trade coffee importers, we believe coffee growers deserve fair compensation. But we won’t stop there: sailboat shipping, electric trucks, a green coffee plant and smarter packaging are currently in the works – with so much more to come. Our coffee makes people feel good, knowing they’re making a choice that’s good for everyone. “Fair trade isn't just a label – it's how we recognize and justly reward the immense efforts of those who grow and harvest the coffee." — Rémi Tremblay, CEO, Café William
WE'RE CERTIFIED B CORPORATION
Our certification officially recognizes our commitment to meeting the highest standards of social and environmental performance. Being recognized as a B Corp means that we are deeply committed to integrating responsible business practices into all aspects of our organization.
