Light roast coffees, tastier than you think!

Published on March 22, 2022

It is false to think that a light coffee tastes less than a dark coffee. A light roast coffee will present aromas differently: it will not have the bitterness of a dark roast. Our light roasts are designed to be enjoyed as is: no need to add milk or sugar. Appreciate them black, without artifice, to discover a variety of flavors ranging from citrus to floral aromas. Follow the leader! You’re in the right place to learn about light roast coffees.

What’s a Light Roast?

At Café William, the light roast category is the palest of our roasts. For us, “light” means a coffee that has been roasted for less time than a medium roast or dark roast coffee. This is what we call a brown coffee, or a dry coffee in the jargon. It is also the best ally for your automatic machine!

A light roast coffee will usually be less oily than a dark coffee, as the oils find their way to the surface of the bean only after the second crack during roasting. We advise you to consult our article on the art of roasting to learn everything about roasted beans.

While a bold coffee has a greater bitterness, brown coffee will tend to reveal a hint of acidity. However, don’t let this word stop you: although lighter coffees have beautiful tangy flavors, all coffees remain acidic solutions, whether light or dark.

An Extraordinary Tasting Experience

Did you know that all our new coffee deliveries are first tested in a light roast?

Indeed, the quality control team, during the cupping (a method used to test the quality of a batch of coffee) uses a filter grind of light roast, infused for four minutes. This approach allows the coffee to be tasted in its purest expression. It is essential to evaluate the coffee at a light roast to accurately assess its quality. A roast that is too dark can mask certain flaws, which is why the assessment is intentionally done with a lighter profile that brings out every nuance of the bean. In fact, this is a strict protocol followed by all roasting labs, without exception.

 

Paving Your Way to the Light Roast

Switching roast levels can take a little getting used to, especially if you love bold, full-bodied coffees — and that’s perfectly normal.

If you’re curious to explore new flavors, take it step by step. The light roast isn’t any less flavorful; it simply expresses the coffee differently, with more finesse and subtlety.

We suggest going gradually, exploring slightly more balanced profiles… and letting yourself be pleasantly surprised by the full richness of the coffee! We do not suggest going from the bold Corposo to the mellow Colombiano, of course, but rather to go gradually.

Begin With a Medium Roast…

Why not try a medium roast with your next purchase? It’s a great way to make the transition if you enjoy bold, full-bodied coffees.

With a slightly lighter roast, the medium roast reveals more nuances: a gentle brightness, a well-rounded balance, and just the right touch of bitterness. A smooth step toward discovering new flavors… and perhaps, eventually, exploring the light roast.

…Then Take the Leap to the Light Roast!

Enjoying the experience of a medium roast? We suggest continuing the exploration with a light roast!

For the best flavor, it’s always ideal to drink freshly ground coffee. Whenever possible, get whole beans and grind them just before brewing — your taste buds will thank you!

Ready to Make the Big Jump?

The world of coffee is vast and fascinating : it’s worth taking a moment to pause, savor, and explore all its nuances. Light roasts reveal delicate, refined aromas that awaken the palate. Go ahead… and enjoy every cup!

Some recommendations to start the transition:

Team’s favorite - Colombiano, organic and fair trade

The Café William team recommands the Colombiano light roast. A classic that is delicious, without being too surprising. When it's in the coffee machine at the office, it doesn't last long!

Honorable mention - Vital

Wake up to a new world of flavour with this bright, citrusy blend. Its vibrant acidity and warm notes of toasted grain are the perfect way to start your day. Bold in taste and kind to the planet, it’s coffee with a conscience.

Which of our light roast will win your heart? Discover them now!