News

Alex Dion
How to Choose the Best Coffee Beans

How to Choose the Best Coffee Beans

How to Choose the Best Coffee Beans A good cup of coffee can transform an ordinary morning into an exceptional moment. This guide will help you understand the differences between beans, roasts, and origins so you can pick the coffee that brightens your day. Choosing Coffee Based on Brewing Method For Espresso Machine Enthusiasts If you use an automatic espresso machine or an Italian moka pot, you’re likely seeking that energy boost that only a good espresso can provide. What we recommend: our espresso range, our light roasts and medium roasts. Espresso blends like our VISION coffee or our classic...

Read more →


Marie Vachon-Fillion
A Wind of Change: Our First Cargo Sailboat is Transporting Our Coffee to North America

A Wind of Change: Our First Cargo Sailboat is Transporting Our Coffee to North America

It all started with an idea. A big idea. A crazy idea? Perhaps. Our big idea is a cargo sailboat transporting our coffee from South America. Our ambition? To produce the most sustainable coffee in the world.

Read more →


Marie Vachon-Fillion
ANEI: The Colombian cooperative behind Café William's sail-shipped coffee.

ANEI: The Colombian cooperative behind Café William's sail-shipped coffee.

ANEI: The Colombian cooperative behind Café William's sail-shipped coffee. “Our mission is to sow peace, to weave the future in community and in harmony with nature.” ANEI cooperative ANEI is a cooperative of organic and fair-trade coffee producers located in Columbia. But in reality, it's much more than that: ANEI puts the well-being of the planet and humans first, at every stage of its coffee production. We knew early on that the social and environmental values ​​of ANEI and those of Café William were a perfect match. This is one of the reasons why we have chosen to include coffee...

Read more →


Marie Vachon-Fillion
How Is Coffee Quality Assessed At Café William?

How Is Coffee Quality Assessed At Café William?

How Is Coffee Quality Assessed At Café William? Every good roaster has a quality control process worthy of the name. Before ending up on the shelves, the William coffee you drink has gone through a series of steps to ensure its exemplary quality. At Café William, the quality control team works hard every day to offer specialty coffee at an affordable price. Receiving Our Raw Material: Green Coffee Unroasted coffee is called “green coffee”, and its color can vary from yellow to green. All batches of green coffee sent to the laboratory are tested, without exception. It is important to...

Read more →