News

Marie Vachon-Fillion
Light roast coffees, tastier than you think!

Light roast coffees, tastier than you think!

It is false to think that a light coffee tastes less than a dark coffee. A light roast coffee will present aromas differently: it will not have the bitterness of a dark roast. Our light roasts are designed to be enjoyed as is: no need to add milk or sugar. Appreciate them black, without artifice, to discover a variety of flavors ranging from citrus to floral aromas. Follow the leader! You’re in the right place to learn about light roast coffees. What’s a Light Roast? At Café William, the light roast category is the palest of our roasts. For us,...

Read more →


Marie Vachon-Fillion
Classic Beef and Coffee Chili

Classic Beef and Coffee Chili

Beef and Coffee Chili Here is a very simple beef and coffee chili recipe. Not sure about adding coffee to a chili? Try it to enhance the comforting taste of this classic! More info here. To know the history of chili through the years, click here.INGREDIENTS 1 onion, finely chopped 1 jalapeño pepper, seeded or not, finely chopped 30 ml (2 tbsp.) Butter 1 kg (2.2 lb) ground beef, or veal 2 garlic cloves, finely chopped 30 ml (2 tbsp.) Chili seasoning 5 ml (1 teaspoon) ground cumin 1 can of 796 ml (28 oz) diced tomatoes 1 can 19...

Read more →


Marie Vachon-Fillion
Make an impact beyond coffee with Miir mugs

Make an impact beyond coffee with Miir mugs

We believe our responsible values ​​should resonate in many areas of our business, and not just when purchasing coffee! That’s why, while searching for a supplier of reusable cups, we decided to choose the Miir company, which focuses on products that truly give back to the community.Each Miir product purchased helps finance projects focused on access to drinking water, healthy environment or strong communities. Each product has a code by which you can trace back to the source the inspiring project you funded. Just enter it in the appropriate place on their website by clicking here and see the difference...

Read more →


Marie Vachon-Fillion
Rwanda coffee, East Africa’s treasure

Rwanda coffee, East Africa’s treasure

Rwanda is known as “the land of a thousand hills”. It goes without saying that this title is favorable for the growth of coffee trees! Rwandan coffee grows at altitude: it is a sought-after quality, because the beans are denser and the aromas are more concentrated. We are proud to offer a rwanda coffee that honors this magnificent country! The history of coffee in Rwanda The Germans were the first to bring coffee to Rwanda at the beginning of the 20th century. In the 1990s, coffee became the most important export product in the country. Following the tragic genocide of...

Read more →