Sustainability

Café William is taking advantage of its partner SAILCARGO's presence at the 26th UN Climate Change Conference (COP26) to announce its investment in the first zero-emission sailing cargo ship to transport its coffee beans from South America to its roasting plant in Sherbrooke. "This is a world premiere in the shipping industry. The Ceiba is a sustainably built vessel that will carry cargo, with zero emissions. When it goes into operation in 2023, it will be the world's largest active, clean ocean freight vessel" Danielle Doggett, Founder and Chief Executive Officer of SAILCARGO. "We have been investing for several years...

SHERBROOKE (Quebec, Canada), September 21, 2021 – The Sherbrooke-based coffee roaster William Spartivento Coffee is undertaking the construction of a new eco-responsible plant of more than 100,000 sq. ft. It will be located on Robert-Boyd Street in the Sherbrooke Regional Industrial Park. Work will begin this fall and will be completed in 2023. This new plant represents an investment of more than $40 million for the Quebec company, which is one of the largest importers and roasters of organic and Fairtrade certified coffee in the country. Innovation, sustainability, and social responsibility are at the heart of Café William's core values....

The organic certification is more than just a label on a bag. At Café William, we offer a collection of coffees certified organic by the Canada Organic Trade Association, so we can take better care of our planet, the same way we like to take good care of you. The organic certification means that farmers work as one with nature, encouraging practices that protect biodiversity and help set up sustainable agriculture operations in a balanced ecosystem. Studies regarding GHG show that over 30% of greenhouse gas emissions result from the use of fertilizers and fossil fuel-derived chemical pesticides commonly used...

For a coffee to be truly sustainable, it all begins at the source, as soon as the land is tilled and the first seeds are sown. For us, organic and fair trade farming is the first and most crucial step in realizing our ambition to offer the most sustainable coffee possible. When a product carries the Fairtrade Mark, it means the producers and traders have met the Fairtrade Standards. More precisely, the Fairtrade Standards are “designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.” Organic Beauty Organic certification is not just...