Sustainability

Organic coffee: better for you and for the producers The organic certification is more than just a label on a bag. At Café William, we offer a collection of coffees certified organic by the Canada Organic Trade Association, so we can take better care of our planet, the same way we like to take good care of you. The organic certification means that farmers work as one with nature, encouraging practices that protect biodiversity and help set up sustainable agriculture operations in a balanced ecosystem. Studies regarding GHG show that over 30% of greenhouse gas emissions result from the use...

Our Approach to Sustainable Sourcing For a coffee to be truly sustainable, it all begins at the source, as soon as the land is tilled and the first seeds are sown. For us, organic and fair trade farming is the first and most crucial step in realizing our ambition to offer the most sustainable coffee possible. When a product carries the Fairtrade Mark, it means the producers and traders have met the Fairtrade Standards. More precisely, the Fairtrade Standards are “designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.”   Organic...