Sustainability

Marie Vachon-Fillion
Café William invests in a zero-emission sailing cargo ship to transport its coffee beans

Café William invests in a zero-emission sailing cargo ship to transport its coffee beans

Café William is taking advantage of its partner SAILCARGO's presence at the 26th UN Climate Change Conference (COP26) to announce its investment in the first zero-emission sailing cargo ship to transport its coffee beans from South America to its roasting plant in Sherbrooke. "This is a world premiere in the shipping industry. The Ceiba is a sustainably built vessel that will carry cargo, with zero emissions. When it goes into operation in 2023, it will be the world's largest active, clean ocean freight vessel" Danielle Doggett, Founder and Chief Executive Officer of SAILCARGO. "We have been investing for several years...

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Marie Vachon-Fillion
Café William invests more than $40 million in a new ecofriendly roasting plant

Café William invests more than $40 million in a new ecofriendly roasting plant

SHERBROOKE (Quebec, Canada), September 21, 2021 – The Sherbrooke-based coffee roaster William Spartivento Coffee is undertaking the construction of a new eco-responsible plant of more than 100,000 sq. ft. It will be located on Robert-Boyd Street in the Sherbrooke Regional Industrial Park. Work will begin this fall and will be completed in 2023. This new plant represents an investment of more than $40 million for the Quebec company, which is one of the largest importers and roasters of organic and Fairtrade certified coffee in the country. Innovation, sustainability, and social responsibility are at the heart of Café William's core values....

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Marie Vachon-Fillion
Organic coffee: better for you and for the producers

Organic coffee: better for you and for the producers

The organic certification is more than just a label on a bag. At Café William, we offer a collection of coffees certified organic by the Canada Organic Trade Association, so we can take better care of our planet, the same way we like to take good care of you. The organic certification means that farmers work as one with nature, encouraging practices that protect biodiversity and help set up sustainable agriculture operations in a balanced ecosystem. Studies regarding GHG show that over 30% of greenhouse gas emissions result from the use of fertilizers and fossil fuel-derived chemical pesticides commonly used...

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Marie Vachon-Fillion
Demystifying the true role of Fairtrade in the coffee trade

Demystifying the true role of Fairtrade in the coffee trade

You may have wondered about how Fairtrade works. Where is the money really going? What concrete actions is Fairtrade taking to help coffee producers? These questions are legitimate, and we'll try to answer them here! When a product carries the Fairtrade Mark, it means the producers and traders have met the Fairtrade Standards. More precisely, the Fairtrade Standards are “designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.” What is fair trade? Fair trade is an alternative to conventional trade. In fact, it relies on collaboration between producers and consumers. Thanks...

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