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Our SUMATRA coffee: a big step for the development of Indonesian community Our organic and fair trade Sumatra coffee has been the talk of the town for more than 15 years now. What makes this coffee so special? Learn more about SUMATRA and the positive impact it has on its population through our involvement with Fairtrade Canada. The taste With its wild and authentic taste, Sumatran Island coffee is unique and amazing. Thanks to the drying method used during production, it reveals woody and spicy aromas, while being free of acidity. Enjoy a coffee with a strong taste that does...

Roasting: quite an art! After the harvest and meticulous preparation of the coffee beans comes the crucial roasting stage. This is what will make your morning cup a delicate treat... or a real punch to start the day! It all starts with green coffee beans, with a strong vegetal smell and a very sour taste. The cooking of these beans, which is called roasting, allows the flavors to unveil. Slow roasting (like we do here at Café William) usually takes 10-20 minutes and can be done in a number of ways. The choice of cooking time and heat largely determine...

Choosing the right coffee grind for your machine The quality of a coffee bean has a good influence on the final quality of your morning cup. You might be surprised to learn that the grind plays a big role here too! Is it necessary to have a grinder at home? Many agree that coffee freshly ground at home, just before brewing, tastes better than pre-ground coffee bought in a store. It is important to note that coffee, like many other foods, reacts to certain factors, such as the air, for example. Thus, grinding too long in advance exposes more coffee...

Whether you want to reduce your caffeine intake, drink coffee day and night, or you are a breastfeeding mother, there are several good reasons for consuming decaffeinated coffee.